Search Engine Optimization | Services
Search Engine Optimization (SEO) is the process of improving a web site so that it is favored in search engine results pages. Our efforts include updating a web site's coding, presentation, and structure so that search engines can more easily traverse your entire web site. We analyze your web site, your market, and your competition to compile a detailed list of target phrases. We emphasize these keywords using a variety of methods so that you place higher for the searches most often used in your market.
Search engines rank web sites by two major factors:
1. Unique, informative content that contains target keywords
2. The number of other web sites linking to your web site (known as link popularity)
We improve both through a highly-detailed process.
Keyword Analysis
We begin by analyzing your current web site and its search rankings, noting areas that will need improvement. Using specialized software and through manual research, we gather data and compile a database of the most trafficked and targeted keywords in your market and industry.
Content Editing
Our writing staff edits your web site copy so that it is relevant to the targeted keywords, includes key phrases, and is optimized to be highly visible by search engines.
Architectural Development
Our web development staff redevelops your web site's coding architecture so that it is more easily traversed by search engines and effectively communicates target keywords. Tracking software is installed and integrated throughout each page of your web site.
Link Popularity
Gaining incoming links from other web sites is essential to search engine optimization. Through a multitude of avenues, we build a large collection of quality inbound links from related web sites and directories.
Website Submission
Once your optimized web site has been launched and a sufficient number of inbound links have been created, we submit your website URL by hand to the most popular search engines, including Google, Yahoo, MSN/Live, Ask, Lycos, and the Open Directory.
Tracking & Reporting
From launch, our staff begins tracking and analyzing the success of our efforts. Your web site is updated and the copy changed as necessary within the first months after launch. We deliver comprehensive reports monthly that include site usage, bounce rates, traffic sources, search engine keywords, page popularity, and more.
